The smartphone and the driver’s cognitive workload: A comparison of Apple, Google, and Microsoft’s intelligent personal assistants.

The smartphone and the driver’s cognitive workload: A comparison of Apple, Google, and Microsoft’s intelligent personal assistants.

The goal of this research was to examine the impact of voice-based interactions using 3 different intelligent personal assistants (Apple’s Siri, Google’s Google Now for Android phones, and Microsoft’s Cortana) on the cognitive workload of the driver. In...