The in-demand face of Gap and Versace is changing the rules of how to make it big in fashion. She talks about authenticity, her depression – and why her shaved head was a two fingers to the industry
Adwoa Aboah is ridiculously beautiful, but that is not what makes her the most in-demand model of the moment. Sure, the razor-sharp cheekbones and the blown-glass lips don’t do her prospects any harm. But there is something in her gaze to camera that makes her beauty seem as if it’s not the most compelling thing about her. It is this that has raised Aboah – face of a new Gap campaign, muse to Donatella Versace, booked for the catwalk by everyone from Christian Dior and Chanel to Marc Jacobs and Alexander Wang – above the modelling rank and file.
My first appointment with Aboah is cancelled because she hasn’t yet got out of bed. So far, so supermodel. But when we finally speak, it becomes clear that this Linda Evangelista moment is about as far as Aboah goes in terms of conformity to the modelling tradition of aloof, enigmatic beauty. After our interview, she has a busy day ahead. First, a meeting with Dr Lauren Hazzouri, a psychologist specialising in young women’s mental health. After that, it’s off to Gurls Talk, the online platform she founded to enable discussion about mental health, body image and sexuality, to plan an upcoming event. Forget castings and go-sees: Aboah is changing the rules of how a modern model makes it big.